Some useful points for Startup Branding
A good read on how to build a brand for a Startup. From a personal experience point of view, I think there are 2 key elements from the article:
1. Brand is about building an overall emotional response for the users – this starts right from the colour to the icon to the cartoon character used (sorry, cannot remember the technical name for it!)
2. Very important to invest in a good designer – mind it, I do not mean an expensive design firm, but a decent designer with good artistic skills
E::Scribblings 